Some Basic tasks you should follow:

1. Optimize Site Speed.
2. Mobile Optimization
3. SSL Certificate (Https)
4. XML Sitemap
5. Finding and fixing duplicate content issues

Why Is Technical SEO Important?

In the competitive online world, mastering technical SEO is essential for ensuring that your website not only ranks well in search results but also provides an excellent user experience. By implementing these ten best practices, you can strengthen your website’s foundation and pave the way for improved search engine visibility, higher rankings, and increased organic traffic. Stay committed to ongoing technical SEO maintenance to keep your website performing at its best.

10 Best Practices that can help your website climb the Search Engine Ranking

Optimize Site Speed

Website speed is crucial. Visitors tend to abandon slow-loading websites, and search engines like Google consider page speed in their ranking algorithm. Compress images, leverage browser caching, and use content delivery networks (CDNs) to boost your site’s loading times.

Mobile Optimization

Given the rise in mobile device usage, it’s imperative to have a mobile-responsive website. Google’s mobile-first indexing means it primarily uses the mobile version of your site for ranking, so ensure it looks and performs well on smaller screens.

SSL Certificate (HTTPS)

Security matters. Installing an SSL certificate to enable HTTPS not only protects user data but also earns your site favor with search engines. HTTPS sites are often ranked higher and display a secure padlock icon in the browser’s address bar.

XML Sitemap

An XML sitemap acts as a roadmap for search engines, guiding them to important pages on your site. It’s essential for proper indexing and crawling.

Robots.txt File

Your robots.txt file directs search engine crawlers on what to index and what to skip. Make sure it’s correctly configured to avoid unintentional blocking of crucial pages.

Structured Data Markup

Implement structured data markup using Schema.org to provide search engines with additional context about your content. This can lead to rich snippets in search results, improving visibility.

URL Structure

Clean, descriptive URLs are not only user-friendly but also SEO-friendly. Use hyphens to separate words and include relevant keywords.

Canonical Tags

Canonical tags are used to specify the preferred version of a page when duplicates exist. This helps prevent issues related to duplicate content in search results.

Fix Broken Links and Redirects

Broken links (404 errors) frustrate users and negatively impact SEO. Implement proper redirects, like 301 redirects, for removed or changed pages to maintain SEO equity.

Optimizing images

Optimizing images involves reducing file sizes to improve page load times. Descriptive alt tags are essential for search engines to understand the content of images.

These technical SEO best practices contribute to a well-structured and optimized website, making it easier for search engines to crawl, index, and rank your content while providing a better experience for users. Remember that technical SEO is an ongoing process. Regularly monitor your website’s performance, conduct audits, and stay updated with search engine algorithm changes to ensure your site remains optimized for search engines and provides a positive user experience.

Need support on your website?

Web Experts Team gives you hand-holding support, to boost your business online. We are a leading digital marketing agency that offers a wide range of services to help businesses improve their online presence and reach their target audience.